Gotta have a plan

With the groundswell of Web 2.0 or Social Media combined with the "ground shrink" of new dollars being spent on marketing, especially print, I have been working diligently to understand and social media and work it in to the mix of services that I can provide to my clients.

One thing has become clear that with a business person entering into Social Media they need to begin first with a plan. Goals that will direct your efforts and tell you whether you have been successful or not and tell you when course correction needs to be made. This is true with any marketing venture but it is surprising how few businesses actually have the plan first.

Isn't it true, or wouldn't it be nice to think that all businesses would start first with a complete business plan and a set of goals to aid in their direction and course corrections. I wonder sometimes how many actually do have the plan first.

Then the thought occurs to me the most important plan is your own life plan, and wouldn't it be wonderful if we all had a life plan before we launched into life? Sadly, most infants don't have the capabilities to make such plans.

I was pondering this yesterday when it struck me that someone does have a plan for our lives prior to us starting out.

"The Lord called me before my birth. From within the womb he called me by my name...He said to me, `You are my servant'..." (Isaiah 49:1,3 TLB); "For you created my inmost being; you knit me together in my mother's womb" (Psalm 139:13)

So it is our job to find the plan the God has laid out before us.

Somehow in the dark moments of a long week that was a comforting thought!